Bundaberg x
The Shanghai Mules
BRAND IDENTITY // EVENT & CAMPAIGN MATERIALS // KEY VISUALS
Summer of 2021, Bundaberg brought vibrant colours and flavours to some of the most popular cocktails on terraces all across Shanghai. The campaign concept created by Taste Collective was to bring the energetic and bold Bundaberg personality front and center. The visual identity across all the supporting materials brought a joyous and festive flair to the city's bar and restaurant scene.
The theme and character of the campaign circled around the visual cue of a personalised Moscow mule mug. As the hero of one of the most popular ginger beer cocktails, the mug became a rightful symbol for all of the key campaign visuals.
Apart from event booths, other design work for the campaign included personalised merch, branded menus, and digital assets.
WIP Archive
