About
Currently in 🇷🇴
@ home everywhere.
A forever pragmatist and follower of the Swiss school of design, I believe that design is meant to serve the higher purpose of giving structure and clarity to the message.
My personal mission is to take on the ugly and mundane and instill clarity and style at every level - one design at a time.
who paid the rent
What People Are Saying:
“I have had the privilege to collaborate with Robin on defining and amplifying the Unravel brand for several years now, and also had the opportunity to bring him in on client projects in the food and beverage space. Robin is a unique blend of exceptional design talent, terrific communication skills, and a bigger picture perspective that serves every project he works on. Efficient and always accountable, Robin is a truly creative spirit with an equally pragmatic mind - basically, a dream designer / partner.”
— Clara Elizabeth Davis
Founder, Unravel & Co-Founder, Taste Collective
“Robin is a design professional and most of all a good listener; our design briefs are always executed to perfection and completed in record speed. Robin is also happy to accommodate any adjustments until the result is 100% according to our requirements.”
— Daniel de Smeth
GM and Founder, Highlite
Make
✌🏼
Try
🌈
Play
🪄
Cut & Paste
🖍️
Scribble
🌊
Make ✌🏼 Try 🌈 Play 🪄 Cut & Paste 🖍️ Scribble 🌊
RESUME
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RESUME 📄
Freelance
Graphic Designer
Shanghai 🇨🇳
March 2019 - Now
Involved in the process of creating and establishing numerous brands from their inception all the way to supporting and developing their complete visual identity 🥫 Designing and strategizing marketing campaigns for seasonal campaigns or brand launches 📚 Helping established brands maintain their image and identity through branded merchandise, digital assets, presentations, social media posts etc. 🔊 Cooperating with media and creative agencies in their pitch process for various large brands – through brainstorming, creating and mocking-up proposals 🤹🏼♀️ Involved in organising and designing the space for exhibitions and events.
Shanghai 🇨🇳
Feb 2017 - Mar 2019
Designed and produced marketing and design projects for the China headquarters 🦑 In charge of maintaining the corporate visual identity of the company across all aspects of the business (merchandise, signage, advertising etc.) 🏄🏼♂️ Designed the visual characteristics for the China showroom, exhibitions booths, and corporate events 💡 Created the company’s first catalogue targeted to specific professionals (architects, interior and lighting designers) 🏆 Planned and sourced annual corporate presents for partners and clients 🎆 Actively involved in the rebranding process.
Shanghai 🇨🇳
Aug 2015 - Jan 2017
Coordinated a small group of people and made executive, financial and HR decisions 🦄 Coordinated with Operations Managers to ensure client satisfaction 🛺 Developed plans and strategies as per client’s marketing direction for gaining consumer-centric view in strategic thinking 🎱 Strong knowledge of Chinese social media platforms: WeChat, Baidu Tieba, Weibo, Mafengwo etc. 🍕 Led the publishing of two travel magazine editions which focuses on Chinese tourists to Denmark - one of the company's major project and income revenue 🧜🏼♂️ In charge of managing the creative team.
We Brand it
Artwork Designer
Maidenhead 🇬🇧
June 2011 - July 2012
Enhanced my knowledge, experience, and capabilities as a designer for printed goods 🫶🏼 Created and edited artwork for various promotional merchandise (mugs, pens, clothing items, banners, lanyards, business cards etc.) 🧴 Designed bespoke products 🗓️ Professional background in liaising with clients and suppliers ⛺️ Business visits to partners and suppliers to assure a better understanding of the manufacturing process and reach mutual agreement on standard practices and guidelines 🚦 Developed an evaluation process while being actively involved in the recruiting process 🎠Trained and provided assistance for new employees and reviewed their work for final approval.
L&S Lighting Equipment
Graphic Designer
Shanghai Jungle
Head of Creative Solutions
Coventry University
Bachelor of Science with Honours First Class in Creative Computing
Coventry, 🇬🇧
Sep 2009 – Jun 2013
Awarded Academic Scholarship 📺 Educational interests in: digital design, typography, digital media editing, prototyping, usability testing, basic programming and web design.
Education 🎓
National College “Vasile Alecsandri”
Majored in Mathematics
and Advanced IT
Bacau, 🇷🇴
Sep 2005 – Jun 2009
Baccalaureate Certificate in Mathematics and Advanced IT with 9.75/10 (A Levels) 🎰 Developed skills in: mathematics, programming, web design (HTML Coding).