Gemma
Fine Jewelry
VISUAL IDENTITY // BRAND GUIDELINES // PROMOTIONAL MATERIALS & STATIONARY
Gemma Fine Jewelry has been in the business of selling high-quality, hand-selected jewelry since 2013. The branding highlights the refined, luxurious, and elegant qualities of the company.
Ori Velcher, the founder of GEMMA, comes from a long-lasting legacy in the diamond business. Including the family “V” into the brand identity acts not only as an homage to this background, but is also a design wink for those who are familiar with its history.
